“The key to success is to find a way to stand out—to be the purple cow in a field of monochrome Holsteins.”
— Seth Godin, Purple Cow: Transform Your Business by Being Remarkable
Picture this: you’re driving past a field filled with cattle. The scene is familiar—brown, white, and black cows blending together—until you spot something extraordinary: a purple cow. It stands out. It’s unforgettable. It’s remarkable.
That’s the idea at the heart of Seth Godin’s Purple Cow—to create products, ideas, and services so distinctive that people can’t help but notice, engage, and talk about them. Reading Purple Cow reshaped how I think about product design. It reminded me that the goal isn’t just to build something good—it’s to build something that makes people feel something.
At Busch Systems, our Mosaic Series embodies that philosophy. It’s our Purple Cow: a modular recycling and waste system designed to be both functional and inspiring. Through bold design, adaptability, and communication-first innovation, Mosaic transforms an everyday object into a statement about sustainability and smart design.
In every project I take on, I now focus on impact-driven design—creating solutions that stand out not just because they’re different, but because they make a difference.
Does your business have a Purple Cow? Have you read Seth Godin’s book? I’d love to hear your thoughts.
Explore the Mosaic Series: buschsystems.com/mosaic
