The Mosaic Series: Busch Systems’ Purple Cow in Recycling Innovation

In marketing, Seth Godin’s “Purple Cow” represents something truly remarkable—a product so distinct it naturally captures attention and inspires conversation. At Busch Systems, we’ve launched our own version of that concept: the Mosaic Series.

The Mosaic Series embodies what matters most to us as a company—adaptability, communication, efficiency, thoughtful design, and premium quality. It’s a modular recycling and waste container system designed to fit seamlessly into any environment while elevating sustainability through smart, flexible design.

Here’s what makes Mosaic a standout:

  • Modular Construction – Expand your collection stations effortlessly.
  • Customizable Communication – Bold, highly visible signage makes sorting intuitive.
  • Ergonomic Functionality – Easy maneuverability and reconfiguration for evolving spaces.
  • Intentional Design – A sleek, modern aesthetic that complements any setting.
  • Adaptability – A wide range of colours and lid openings to fit any recycling program.

Just as a “Purple Cow” challenges convention, Mosaic redefines what recycling containers can be—a fusion of purpose, performance, and visual appeal. It’s not just a bin system; it’s a conversation starter about how thoughtful design can change behaviour.

Explore the Mosaic Series: buschsystems.com/mosaic